Sycora
Module // SYS_PAID_MEDIA

Engineered
Acquisition.

High-yield paid media campaigns optimized strictly for bottom-line ROAS. We build data-driven funnels across Google and Meta that turn ad spend into predictable revenue.

Performance Framework

The 4 Pillars of
Paid Growth.

PAID_SEARCHDISCIPLINE_01

Google & Bing Search

Capturing high-intent traffic the moment they search for your solution. We optimize exact-match keyword structures to ensure maximum impression share without wasted spend.

Exact & Phrase Match Structures
Negative Keyword Scrubbing
Dynamic Search Ads (DSA)
PAID_SOCIALDISCIPLINE_02

Meta & TikTok Ads

Interruption marketing that actually converts. We pair thumb-stopping creative with robust broad-match and lookalike audience targeting on Meta and TikTok.

Advantage+ Shopping Campaigns
UGC Creative Sourcing
Conversion API (CAPI) Tracking
RETARGETINGDISCIPLINE_03

Omnichannel Retargeting

Users rarely buy on the first click. We build sophisticated multi-platform retargeting pools to recapture lost traffic across Google Display, YouTube, and Social.

Dynamic Product Retargeting
Cart-Abandoner Pools
Cross-Platform Frequency Capping
CONVERSION_TRACKINGDISCIPLINE_04

Strict ROAS Attribution

You can't scale what you can't measure. We implement strict server-side tracking to bypass iOS restrictions and accurately attribute every dollar of return on ad spend.

Server-Side GTM Setup
Offline Conversion Uploads
Custom LTV Modeling
Management Packages

Transparent Scaling. Max ROAS.

Campaign Audit & Overhaul
$2,500/ Fixed 2-Week Sprint

A surgical tear-down of your existing ad accounts. We identify wasted spend, fix broken tracking, and restructure campaigns for immediate ROAS improvement.

Account Structure Audit
Tracking & Pixel Verification
Negative Keyword Scrubbing
Creative Performance Review
Most Popular
Growth Engine Management
$4,000/ Monthly Base + % Spend

Full-service management of your Google and Meta ad accounts. We handle the media buying, daily optimizations, and continuous creative A/B testing.

Omnichannel Media Buying
Continuous Creative Testing
Bi-Weekly Strategy Calls
Live Reporting Dashboards
Enterprise Scaling
Custom/ Monthly Rolling

Aggressive multi-channel scaling for high-budget brands. Includes custom landing page design, advanced server-side tracking, and dedicated media buyers.

Custom Landing Page Builds
Server-Side Tracking Architectures
TikTok & Programmatic Display
Predictive LTV Bidding